Meta charges for messaging by its own published rates, billed to you directly. We add a small ₹0.10 per-message platform fee, shown upfront.
Marketing, utility and authentication messages are charged by Meta at its published rates, which differ by country.
Meta gives a No fee on replies for replies to a customer who messaged you first. Check the current rules on Meta’s page.
Your plan covers the platform. We do not add a per-message fee on top of Meta.
Meta's rate plus a small ₹0.10 per-message platform fee, shown upfront.
For trying it with your first customers
Comes with:
For small teams getting started
Everything in Free, plus:
For growing businesses
Everything in Standard, plus:
For high volume and full automation
Everything in Premium, plus:
Compare every feature, plan by plan ↓
| Feature | Free | Standard | Premium | Ultimate |
|---|---|---|---|---|
| Contacts | Unlimited | Unlimited | Unlimited | Unlimited |
| Campaigns per month | 3 | 10 | 20 | Unlimited |
| Bot Replies | 1 | 5 | 10 | Unlimited |
| Bot Flows | 1 | 5 | 5 | Unlimited |
| Contact Custom Fields | 2 | 2 | 10 | Unlimited |
| Team Collaboration | – | 1 | 5 | Unlimited |
| AI Chat Bot | – | – | ||
| API and Webhook Access | – | – | – | |
| Facebook Messenger inbox | – | |||
| Instagram DM inbox | – | |||
| Workflows (automation builder) | – | |||
| WhatsApp Groups | – | |||
| Google Sheets integration | – | |||
| WhatsApp Flows (forms) | – | – | ||
| Sales Pipeline | – | – | ||
| Catalog, Orders and Payments | – | – | ||
| Shopify and WooCommerce | – | – | ||
| WhatsApp Calling | – | – | – |
| What you get | Backtest Messenger | Typical BSP |
|---|---|---|
| WhatsApp + Messenger + Instagram in one inbox | ✓ | WhatsApp only |
| Sales pipeline with forecast | ✓ included | add-on or separate CRM |
| Per-message fee shown upfront | ✓ on the pricing page | on request |
| AI replies from your own data | ✓ | higher plans |
In your Meta business account, where the number is billed.
Meta updates its rate card from time to time. The official page is the source of truth.
No.
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