Slide to your own volume of marketing, utility, OTP and reply messages. You get Meta's charge and our platform fee, category by category, and how it compares with what you pay today.
Messages you start with a template. Count each person once per send.
From 1 October 2026 Meta charges replies inside the 24-hour window too, at its utility rate. We add no platform fee on them.
Type in your current provider's charges from their invoice or pricing page. We do not guess other companies' prices.
| Category | Meta | Platform fee | Total |
|---|---|---|---|
| Marketing | ₹0.8631 | ₹0.10 | ₹0.9631 |
| Utility | ₹0.115 | ₹0.10 | ₹0.215 |
| Authentication | ₹0.115 | ₹0.10 | ₹0.215 |
| Replies in the 24-hour windowfrom 1 Oct 2026 | ₹0.115 | — | ₹0.115 |
Meta's part is Meta's published rate card for India. Our platform fee is the one on our pricing page. Both are kept in one place, so this calculator and the pricing page always agree.
Sending does not need a plan: you pay Meta's rate plus a small fee per charged message. Plans add features such as more team seats and automations; they are listed on the pricing page.
Until 30 September 2026, yes. From 1 October 2026 Meta charges replies sent inside the 24-hour window at its utility rate for the country (₹0.115 in India). We add no platform fee on replies. Messages in the 72-hour window after a click-to-WhatsApp ad stay free.
Not on our fee: we are a Udyam-registered MSME and not GST-registered. Meta bills its own part to your Meta account and may add its own taxes there.
An estimate for planning, not a quote. Meta may revise its rates and bills in its own currency where applicable; your invoice follows the rates in force when each message is delivered.
